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Magazine Name : Market Forces:Formerly Published Market Forces: Journal Of Management Thought

Year : 2017 Volume number : 12 Issue: 01

Whimisical Behavior Towards Buying (Article)
Subject: Impulsive Buying Behavior
Author: Dr. Tariq Jalees      Amber Raza     
page:      1 - 14
The Impact Of Service Quality On Customer Satisfaction In Banking Sector Of Karachi (Article)
Subject: Service Quality , Customer Satisfication , Reliability
Author: Kainat Yousuf     
page:      15 - 28
Celebrity Endorsement And Consumer Purchase Intentions (Article)
Subject: Celebrity Endorsement , Celebrity Attractiveness , Consumer Purchase Intention
Author: Adnan Anwar      Dr. Tariq Jalees     
page:      29 - 40
Cultural Roots Investigating Personal Identification Mechanisms Between Work Life Conflicts And Abusive Supervision (Article)
Subject: Abusive Supervision , Work-Family-Conflict , Surface Acting
Author: Ume Sumayya      Ume Amen     
page:      41 - 54
Supply Chain Management Reducing The Bullwhip Effect In Sme¿S (Article)
Subject: Bull Whip Effect , Supply Chain Management
Author: Wahab Ali Tamim      Raja Rub Nawaz     
page:      55 - 67